AI explainer video maker
Animated from a brief
Real UI from a recording
AI avatar optional
74 languages
Trusted by product teams worldwide
Write the storyboard.
Get the explainer.
Write your explainer the way you’d storyboard it: the hook, the idea, an example and the close. Paste it into Start from scratch as the brief. Clevera turns it into scenes, animates them and adds a voice-over with captions.
Set the length in the Format menu before you generate. A length written in the brief isn’t used.
Scenes Clevera made from one brief
1
Hook
Features pile up, release after release
2
The number
80% shown as a filling bar
3
The proof
The bar breaks into 100 cells
4
The point
“Show people the feature, don’t just announce it.”
5
Recap
The number again, with the line
6
Source
Pendo, 2019 Feature Adoption Report
From brief
to finished explainer.
01
Write the brief
One line per scene: what the narrator says and what’s on screen. Add the numbers and lines you want word for word.
02
Pick format, Look and voice
Set the ratio and length in the Format menu, choose a Look or let Automatic pick, and keep the AI voice-over with captions. Add an AI avatar if you want a presenter.
03
Check it against your storyboard
Ask the assistant for changes in plain words, add elements by hand, and step back with revision history.
Explainer, demo or tutorial?
Start from the viewer’s question.
Explainer
Viewer asks: “What is this, and why should I care?”
For awareness, usually 60 to 120 seconds.
In Clevera: a Custom brief, animated from your description.
Product demo
Viewer asks: “Will it work for me?”
For evaluation and sales.
In Clevera: a product demo from a screen recording or your website link.
Tutorial
Viewer asks: “How do I do this?”
After signup and in support.
In Clevera: a how-to video from a screen recording or the AI recorder.
Pair the idea
with the how-to.
The animation builds the mental model. The how-to shows the same thing in the real product. Both were made with Clevera.
Concept clip
Animated infographic · 9:16 · 1:00 · Made with Clevera
How-to video
Creating a project in Linear · 16:9 · 0:56 · Made with Clevera
More made with Clevera
Product promo
Kelvo, UI in motion · 16:9 · 0:45 · Made with Clevera
Product video
Clevera promo, prompt to editor · 16:9 · 1:00 · Made with Clevera
Launch film
SellKit, music first · 16:9 · 0:10 · Made with Clevera
Custom briefs are on Starter and above; how-to videos and product demos are on every plan, including Free. Kelvo and SellKit are demo brands; the how-to shows Linear’s web app.
A voice, a presenter if you want one,
and 74 languages.
AI voice-over
An AI voice reads your script, with captions on by default.
AI avatar, optional
Add an AI avatar to present the explainer on camera. Starter and above.
74 languages
Make the explainer in any of 74 languages, voice and on-screen text included.
Automatic + 7 Looks
Let AI pick a Look or choose one of seven named styles, then set the colours.
Edit by chatting
Ask for a change in plain words; revision history keeps every version.
Free exports
Downloads and exports never use credits.
Questions about AI explainer videos
What is an AI explainer video maker?
How do I make an animated explainer video with AI?
Can a SaaS explainer video show my real product?
What’s the difference between an explainer, a demo and a tutorial?
Can an AI avatar narrate the explainer?
Which plan do I need, and how many credits does it use?
How long should an explainer video be?