Inside Clevera: How agentic AI turns screen recordings into voiceovers

The hidden chaos behind automation

When we first built Clevera, we had a small handful of models doing way too much. Each one tried to juggle multiple jobs at once: watching the screen, interpreting actions, deciding what mattered, writing narration, choosing tone, and somehow turning it all into a coherent tutorial. A few brains, but all doing the full workload.

Imagine a film crew where three people try to handle twenty different roles. Director, camera operator, writer and editor all done by one. You can guess how that went. The results were acceptable, but never great. Narration sounded stiff. Important moments got skipped. Longer videos made the models confused and inconsistent.

The problem wasn’t the models themselves. The problem was treating them like a single thinker instead of a team.

We realized humans aren’t linear thinkers

We originally tried to mimic how a human appears to make a tutorial: look at the screen, think for a second, explain. Simple. At least on the surface.

But actual human thinking is nothing like that. When you explain something, your brain fires off dozens of tiny specialists at the same time. You notice what changed. You ignore what doesn’t matter. You recall what the feature does. You pick a tone. You adjust pacing. You edit as you speak.

It feels linear, but it’s actually many little agents running in the background. That’s the moment everything clicked for us. To make Clevera sound human, it needed to think like a team.

So we embraced the agentic approach.

From one brain to many

Think of Clevera now as a small but extremely disciplined film crew.

The Watcher

This one studies your screen. Frame by frame. It sees clicks, typed text, scrolls, opened menus, UI changes. It captures the raw truth before anything else happens.

The Strategist

Once the Watcher reports in, the Strategist decides what actually matters.

“Skip the loading spinner.”
“Combine these three steps, they’re one idea.”
“Explain this moment, it’s important.”

This is where the tutorial’s logic is shaped.

The Writer

With the plan ready, the Writer creates the narration in plain, friendly language. It explains what’s happening without rambling and avoids the robotic tone

The Editor

The Editor trims. Polishes. Fixes the bits where the Writer got too excited or too wordy. It adjusts phrasing so each line lands cleanly.

The Reviewer

This is the picky one. They get the whole script and make sure it reads as one smooth, cohesive story. No weird jumps. No contradictions. No uneven tone.

And in the middle sits the Orchestrator, the quiet boss everyone listens to.

It delegates tasks, checks quality, and nudges agents when they drift. If the Strategist misses a key moment, the Orchestrator sends them back with a simple, “Look again, think harder.” If a line sounds clunky, the Orchestrator asks the Editor to take another pass.

This structure didn’t just improve quality. It unlocked a new level of clarity and consistency that a single model could never achieve.

Iterative is better

The biggest jump in quality happened when we made the agents rethink their own work.

Instead of one attempt per step, the Orchestrator lets certain agents take multiple passes with increasing depth. First a quick take. Then a deeper one. Then a fully reflective one if needed.

This “thinking mode” helped a lot to improve the accuracy and quality.

The Strategist became much smarter about grouping steps and recognizing patterns.

The Writer became better at explaining complex actions calmly.

Chapters started aligning with how humans naturally understand a task.

It’s the difference between rushing through a script and actually understanding the story.

Our agentic flow

Every Clevera video now follows a simple rhythm:

See: The Watcher captures the truth of what happened on the screen.
Plan: The Strategist figures out what matters and in what order.
Speak: The Writer explains each step like a human would.
Smooth: The Editor and Reviewer polish pacing and flow so it feels effortless.

This loop doesn’t run on rails. It’s flexible. Collaborative. The Orchestrator guides the whole process and steps in whenever something feels off.

Why agentic design matters for you

All this "behind the scenes" complexity pays off in ways you can immediately feel. Here are a few:

• Tutorials sound like a real person, not an auto-generated script.

• Steps are grouped logically, not chronologically.

• Irrelevant moments just disappear.

• Explanations feel clear, calm, and confident.

• Chapters match how users actually learn products.

• The system can evolve without breaking everything.

Next: Your own agent

The next leap isn’t just making our agents smarter. It’s letting them talk to you directly.

Want the narration to sound more casual? Type it in the chat.

Want a chapter removed or expanded? Ask for it.

You just talk to Clevera, and the right agent picks up the task. It’ll feel less like using an editing tool and more like working with a team that understands your style, listens to your instructions, and instantly executes.

That’s where Clevera is heading.

not just automated creation, but a conversational production studio sitting inside your app.